Ikhasimende ungunkulunkulu, indlela yokwenza amakhasimende athenge ngokukhululeka, ngokwaneliseka? Akungabazeki ukuthi umgomo wonke amabhizinisi awuphishekela ngokukhuthala. Ngakho isiphi isihluthulelo sokwaneliseka kwamakhasimende? Ikhwalithi, akungabazeki. Ngokuthuthuka okusheshayo komnotho wemakethe yezenhlalakahle, ikhwalithi lapha ayiwona umqondo omncane, ayibhekiseli nje kuphela izinga lemikhiqizo, kodwa futhi ibhekisela kukhwalithi yomsebenzi, ikhwalithi yesevisi nokunye, umbono omkhulu kangaka wekhwalithi. Uma inkampani ingakwazi eduze kwalo mqondo wekhwalithi omkhulu ukuze isebenze, sinesizathu esanele sokukholelwa: ikusasa lebhizinisi lizokhanya kakhulu.
Ikhwalithi yindlela yokuphila yebhizinisi kanye nesisekelo sokuthuthuka kwayo. Uma ibhizinisi lihlukanisiwe nekhwalithi ukuze likhulume ngentuthuko, kumane nje kuyiphupho. Noma ngabe inkampani inenzuzo ethile isikhathi esithile, iwukuphaphalaza futhi ayithembekile. Lokhu kufana nokubeka iconsi lamanzi ogwadule. Mhlawumbe izokhipha ukukhanya okufushane, kodwa akungabazeki ukuthi umphumela uwodwa kuphela, owomile. UMencius wake wathi, 'Ukhuni olwamukelwayo luzalwa ekupheleni kobukhosi; 9. Imibhoshongo eyisishiyagalolunye iphuma esidulini somhlaba; Uhambo lwamamayela ayinkulungwane luqala ngesinyathelo esisodwa. Bamba kuphela ikhwalithi, umqondo wekhwalithi yomqondo wokugcotshwa kumkhiqizo ozohamba, umkhiqizo uzokwamukelwa ngabantu, ibhizinisi lingaba nempumelelo enkulu.
Izinga lomkhiqizo kungashiwo ukuthi lihamba phambili lekhwalithi ephezulu, liwumkhiqizo wokuqala we-trump card ukuthatha imakethe. Ngoba umkhiqizo kufanele uvivinye isikhathi futhi uzijwayeze uma ufuna ukuqashelwa abathengi. Kungashiwo ukuthi, “Imikhiqizo iyadalwa, ayimemezeli.” Ikakhulukazi emqhudelwaneni wezomnotho wemakethe wanamuhla unzima ngokwedlulele, ibhizinisi ngalinye lizama ukuhlola izindlela zokuthuthukisa ikhwalithi yemikhiqizo, bonke bafuna ukulwela ukunqoba kwekhwalithi yomkhiqizo. Nokho, akulula ukwenza ngcono ngempela izinga lemikhiqizo. Kudinga ukubambisana okuseduze kweminyango ehlukahlukene, njengokuthi "umphumela we-barrel omfushane". Uma kunephutha kusixhumanisi esithile, kungase kube nomthelela obulalayo kukho konke. Ngesikhathi esifanayo, amabhizinisi kufanele afunde njalo kubuchwepheshe obuthuthukile babanye. Namuhla, isayensi nobuchwepheshe ziyashintsha usuku ngalunye oludlulayo, kuphela ngokumunca njalo ukudla okunomsoco okuvela ngaphandle, bese kugaywa futhi kufakwe, ngeke yini siqedwe ngumphakathi, singafaka amandla amasha ebhizinisini, futhi siwine ithuba ukuthuthukiswa kwebhizinisi.
Njengoba isisho sisho, “ibhizinisi lifana nenkundla yempi.” Kuhlelo lomnotho wemakethe, ukuncintisana phakathi kwamabhizinisi kushube kakhulu. Ukuncintisana phakathi kwabo kuguquke kusukela ekulweni okuncane kuya ekusindeni kwamanje. "Ukukhetha kwemvelo, ukusinda kwabanamandla." Ukuze senze ibhizinisi libe nentuthuko enkulu, akufanele nje sithuthukise izinga lemikhiqizo kodwa futhi sithuthukise ikhwalithi yesevisi.
Njengoba sibhekene negagasi lomnotho wesimanje, kukhona kokubili amathuba nezinselelo kithina. Uma singakwazi ukubamba ngokuqinile ikhwalithi yalo khiye wegolide, njengo-Haier ukuze sifinyelele "ikhwalithi yomkhiqizo ziro amaphutha, ibanga elinguziro phakathi kwabasebenzisi, i-zero liquidity possession" izici ezintathu eziziro, sizokwazi ukuba semqhudelwaneni oshubile endaweni engenakunqotshwa, ukuze ibhizinisi libe nentuthuko yesikhathi eside, yenza ikusasa lethu libe eliqhakazile kakhulu!
Isikhathi sokuthumela: Aug-10-2023